When it comes to finding breezy, beautiful summer dresses that feel as good as they look, Target is the unexpected hero. Their latest cotton dress collection delivers the kind of effortless style and quality you’d expect from brands like Reformation—but without the triple-digit price tag. From crisp poplin to soft gauze, these dresses don’t just look high-end—they feel it too. Whether you’re heading to a picnic, brunch, or just strolling through a weekend market, these Target finds prove that you don’t need to splurge to get that cool, conscious, designer-inspired look.
1. Women’s Corset Midi A-Line Dress – A New Day™
This corset-style midi dress from Target channels the same feminine, flattering shape Reformation is known for—think structured bodice, flared skirt, and that effortlessly tailored look. Made from breathable cotton-blend fabric, it gives you all the comfort of a summer day dress with the elevated feel of something far more expensive. The square neckline and A-line silhouette make it a go-to for garden parties, date nights, or even low-key weddings. Style it with kitten heels or strappy sandals for that quiet luxury effect.
2. VENUS Women’s Puff Sleeve Mini Dress
With its sweetheart neckline, puff sleeves, and fitted bodice, this mini dress has all the hallmarks of a dreamy Reformation piece. The cotton-blend fabric keeps it light and breathable for warm-weather days, while the subtle shaping through the waist flatters a wide range of body types. Pair it with white sneakers for a casual daytime look or dress it up with a heeled mule for a night out. It’s sweet, chic, and undeniably high-end in feel—without the designer markup.
3. Women’s Mini Crochet Shift Dress – A New Day™
Crochet is having a major moment, and this mini shift dress from Target nails the trend without going overboard—or over budget. With its open-knit texture and relaxed silhouette, it gives off that effortless “just came from the coast” vibe that Reformation fans love. Layer it over a slip dress, a neutral bodysuit, or even a bikini for vacation-ready styling. Lightweight and breezy, this Target piece proves that cool-girl summer style doesn’t have to come at a premium.
4. Women’s Maxi Open Back Sundress – A New Day™
With its dramatic open back, flattering high neckline, and breezy maxi length, this Target sundress is a dead ringer for some of Reformation’s most sought-after silhouettes. It’s made from soft, breathable cotton with just enough structure to feel polished without sacrificing comfort. The tie-back detail adds a touch of romance, making it perfect for weddings, beach getaways, or just looking effortlessly elegant at brunch. This is quiet luxury summer style—without the quiet luxury price tag.
5. Women’s Eyelet Maxi Sundress – Universal Thread™ (Cream)
Romantic, breathable, and effortlessly chic—this cream eyelet sundress feels like something straight out of a European summer getaway. The delicate embroidery and feminine silhouette mirror the breezy, vintage-style cotton dresses Reformation is known for. Fully lined for comfort and coverage, it’s a dress you’ll wear from golden hour picnics to garden weddings. Pair with lace-up sandals or minimalist slides for that relaxed-but-refined look. It’s the kind of timeless piece you’d expect to pay hundreds for—yet Target delivers it beautifully for under $50.
6. Women’s Lace Maxi Sundress – Wild Fable™
This Wild Fable™ lace maxi has that sultry-meets-sweet aesthetic Reformation fans adore. The semi-sheer lace overlay, soft lining, and delicate straps give it an ethereal edge, perfect for summer date nights, rooftop parties, or festivals. It’s bold yet feminine, making it a versatile piece that can be styled up with heels or down with boots and a leather jacket. With its romantic detailing and flowing silhouette, this dress delivers designer-level drama at a fraction of the price.
7. Lands’ End Women’s Cotton Voile Halter Tiered Maxi Dress
This dress offers a breezy, romantic silhouette with its flattering halter neckline and tiered skirt. The cotton blend voile fabric provides an airy, ethereal look, perfect for warm-weather occasions. Intricate cutout trim and on-seam pockets add thoughtful details, while the elastic waist with a self-tie ensures a comfortable fit. Fully lined for coverage, this maxi dress is versatile enough to be dressed up with heels or paired with a denim jacket for a more casual look. It’s a timeless piece that brings designer-level style at a fraction of the price.
8. Velzera Lace & Fringe Embroidered Sleeveless Dress
This charming mini dress captures the essence of bohemian elegance with its intricate lace and fringe detailing. The sleeveless design and A-line silhouette offer a flattering fit, while the V-neckline with button accents adds a touch of sophistication. Crafted from 100% cotton, it ensures breathability and comfort on warm summer days. Whether you’re attending a garden party or enjoying a beachside stroll, this dress delivers high-end style at an accessible price point.
9. Women’s Pullover Maxi Sundress – Universal Thread™
This sleeveless maxi dress features a flattering V-neckline, an elasticized waist, and an open back, offering a breezy yet elegant silhouette. Crafted from a soft cotton-rayon blend, it ensures all-day comfort, while the side pocket adds a practical touch for carrying small essentials. The dress’s design exudes a relaxed sophistication reminiscent of Reformation’s signature styles but at a fraction of the price
10. Women’s Short Sleeve Smocked Midi A-Line Dress – Universal Thread™
This midi dress offers a flattering A-line silhouette with a smocked bodice that enhances your shape while providing a comfortable fit. Crafted from 100% cotton, it ensures breathability and softness, ideal for warm summer days. The V-neckline and cap sleeves add a touch of femininity, while the side pocket offers practicality for carrying small essentials. Available in charming floral prints like blue and yellow, this dress exudes a vintage-inspired charm reminiscent of Reformation’s signature styles. Whether you’re heading to a brunch or a casual outing, this dress delivers designer-level elegance at a fraction of the price.
